Start Something That Matters

This is totally what we're doing! This weekend I was at the library and picked up a copy of Start Something That Matters by Blake Mycoskie, the guy who created TOMS.  http://www.goodreads.com/book/show/10723236-start-something-that-matters 

In the book he tells about the start of TOMS, but also gives six key principles for how to start your own "something that matters." I'm only 2 chapters into it right now, but I'm amazed. I'm trying to hold myself back so that I can "marinate" in the book awhile. The TOMS story is great, and he explains how the new market is all about having a story behind your product.

Austin is the perfect market for this! Austinites are VERY into enviro-friendly products. There's a big buzz in town about a proposed grocery store that will be the first ever zero-packaging store. You can either bring your own reusable containers or they will sell you their biodegradable packages. The people developing this grocery store have a perfect story. They saw the sheer amount of single-use packaging that gets thrown away by a person each day and decided to change that. They wanted a grocery store that would "save the environment as well as consumer health." Perfect backstory. Nothing is more compelling than saving the world AND our children.

Read more: http://newsfeed.time.com/2011/06/27/americas-first-zero-packaging-grocery-store-to-open-in-austin/#ixzz1iLyLLzcE